The Lego website

The Lego website has many different attractions to attract there target audience ranging from the layout and designs to the actually use of colour to attract them. The actually colour scheme of the mainly blues and greens portraying that there audience is mainly males. The website has pop ups to selected sites of new Lego toys coming out or to the Lego theme park Lego land. There are forums for the website that they can use to discuss new Lego products however the use of media 2.0 isn’t a high amount because our age of our target audience not using the use of Facebook or other ways of communicating However if we where doing music video the use of media 2.0 would be more important.